We realize that not all publications can be ideally formatted to the standard sizes of the paper they end up on. But often the problem is due to lack of adequate planning rather than intention. In the early stages of any publication, it is always a good idea for the publisher or the graphic designer to consult with a reliable printer to check that the paper stocks under consideration will efficiently accommodate the format of the piece.
If the printed piece is going to be mailed in large quantities, it is also important to consider the trim size and finished weight in relation to the postal system's regulations and prices for the intended category of mailing. For example, for a small catalog or newsletter going out first class, a fraction of an ounce over 1 ounce will mean almost double the cost of the postage; or a "letter" size piece a fraction of an ounce over 3.34 ounces will not qualify for automation rates. To properly design your publication for the most economical postage, contact your printer, mail house, or local post office early.
With proper consultation and planning of your publication's format, you may end up saving the earth some trees, or yourself some greenbacks.
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Copyright © 1994 Marrakech
Inc. All rights reserved.
Revised: April 17, 2001
